by Roger Reid
"Profit on Purpose" is a Bottom Line, No-Nonsense Approach for Building a Fortune From Your Small Business . . .
More than just an effective collection of marketing and sales tactics, the sixty-five individual sections contained in "Profit On Purpose" are designed to teach you how to think like an entrepreneur, to market with smart strategies rather than raw dollars, with the objective of transforming your fledging backroom start-up into a living, breathing money machine.
Some of the topics offer step-by-step instructions to accomplish the desired result. Others provide an explanation and a set of analytical procedures, enabling you to formulate your own action plans. This combination is designed to provide you with immediate problem-solving tools plus practical management skills for long-term business development and growth.
A few of the author's techniques and strategies--the six-step sales presentation, for example--are based on Neuro-linguistic programming, or NLP for short, with detailed explanations for using these special strategies in your own brochures, sales letters, phone communications, and customer presentations.
Written in a style that is direct and to the point, "Profit On Purpose" will help you turn prospects into customers, and show you how to keep them coming back again and again to build a bankable customer base.
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