The 7 Deadly Sins of Advertising And How to Avoid Them - Kindle Non-Fiction

The 7 Deadly Sins of Advertising And How to Avoid Them: Small Business Marketing 
by Glyn Williams 

Only 18% - 22% of advertising produces a positive ROI, why is that?

The small business owner is often inexperienced, Not knowing how to advertise or how to copywrite in a way that makes their marketing work.

Do any of these apply to you?:
"It doesn't matter where I advertise, it just does not work"
"Everyone knows about my business but no-one buys from me"
"The only way advertising works for me is when I do large discounts, and that doesn't make me money"
"My experience is that advertising does not work for my kind of business"

All of those statements are most likely to be caused by one of 'The Deadly Sins of Advertising"

This is a practical advertising book that gives you a step by step system of how to give your advertising for small business the best chance of success.

I'll show you the biggest mistakes and more importantly I'll show you how to avoid making them. We will attack branding issues, we will make sure that your message is on target and we will make sure your reasons for advertising are the right ones.

This is a practical advertising book that gives you a step by step system of how to give your advertising for small business the best chance of success. I'll show you the biggest mistakes and more
importantly I'll show you how to avoid making them.

Why you should read this:

This book will help you to:
Identify your different target markets
Decide on which advertising medium to use
Move your focus onto the customer
Create a strong brand for your business
Take control of your marketing
Learn how to find out whats working and what should be ditched
Every
chapter gives you an easy action step to take to embed what you have learned and will most likely give you plenty of 'aha' moments as you read through it.

The results of the system will help any large or small business owner to create effective advertising campaigns with any kind of advertising.From the heady heights of TV right down to garden signs The
golden rules are the same with them all.

If you want to learn how to advertise and get a grip with small business advertising then this book will help you.

"Helped out tremendously with marketing ideas. Helped to increase our sales and local profile" Andy Vickers - Frank Key Group

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"We went to Glyn for help with our advertising campaign, we found him to be knowledgeable, to the point and his advertising campaign along with our interactions did the trick for us for which we are grateful" Drew Patterson - Tree Hugger & Son
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The latter campaign, designed completely with the 7 deadly sins in mind created over £40,000 in revenue for a small four employee business from just a £1250 spend.

The author has over 20 years experience in business and more importantly advertising and marketing as a core strength.  He has successfully ran several enterprises including two radio stations, has written literally thousands of commercials and advertisements.

This is not rocket science - you can learn it too.

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