CAPTIVATE - Free Kindle Non-Fiction

CAPTIVATE: Public Speaking Secrets from TED Talks 
by Akash Kariax, Martha Lanaghen and Dr. Donna Hook 


Captivate! Public Speaking Secrets from the Best TED Talks is a short, invaluable guide that uncovers the secrets to delivering a captivating TED talk (or any other speech or presentation).

Full of rich insights into the art of public speaking, the book breaks down the TED talks of four captivating speakers and provides a roadmap that you can use to deliver a powerfully persuasive presentation.


After reading this book, you will be able to:

•Give a captivating TED talk (Case study: Kelly McGonigal, “How to Make Stress Your Friend”).

•Craft an opening that makes your audience lean in to hear more.

•Harness the power of storytelling to move your audience emotionally.

•Connect with your audience using conversational language.

•Engage, educate and entertain your audience (Case study: Sir Ken Robinson, “How Schools Kill Creativity”).

•Put statistics into context for your audience.

•Avoid the mistakes most speakers make.

•Create rapport by referencing common experiences and beliefs.

•Use the “magic word” to keep your audience engaged.

•Invoke emotions in your audience using Power-Words.

•Mesmerize your audience using the conflict in the story (Case study: Jack Andraka, “A Promising Test for Pancreatic Cancer from a Teenager”).

•Create knowledge gaps that keep your audience curious.

•Add organic humor to your talk.

•Add an element of newness to your talk.

•Deliver a powerful and persuasive presentation (Case study: Seth Godin, “How to Get Your Ideas Spread”).

•Go beyond sharing information to sharing emotion.

•Focus externally, not internally.

•Conclude using the “signal, summarize and sell” formula.

•Inspire your audience to action.

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CAPTIVATE - Free Kindle Non-Fiction CAPTIVATE - Free Kindle Non-Fiction Reviewed by Bradi Conner on 8:00 PM Rating: 5

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