Successfully Selling Your Home - Kindle Non-Fiction

Successfully Selling Your Home
by Sissy Lappin 

Over the past ten years, I have seen a dramatic narrowing of the gap in knowledge between homebuyers, sellers, and agents. Buyers are now very educated, using websites like Trulia and Zillow to house hunt from the comfort of their own space. HGTV, to which I will admit my own addiction, has buyers searching for their dream homes online between meals. While this is great publicity for the real estate industry, it does not translate into easy sales. I remember the days when potential homebuyers were limited to the handful of options presented to them by a real estate agent. Now, they can virtually tour millions of houses with a few simple clicks! Imagine selling your home in a landscape where it must compete with thousands of properties in your area rather than a selection of homes chosen by an agent. This means sellers have to step up their game.

Successfully Selling Your Home is like a self-help guide for anyone, homeowner or real estate agent alike, that is trying to sell a house. Nearly every one of us, sometime in our life, will have to go through the home selling process. Many of us will opt to rely on the know-how of a professional agent. I have learned over 28 years of real estate experience that it is simply not enough to turn over your house keys to an agent and expect a check one week later well above your asking price. That may happen occasionally in dreams, but rarely in reality. As the real estate industry evolves, so do the techniques for selling a home. There is a growing incentive for homeowners to be active participants in the selling process.

I wrote this book to give sellers and agents a quick education on what is happening in today’s real estate market, so they can maximize their value and work together efficiently and effectively. It is a partnership that, if treated as such, can add value to any home.

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